Fostering innovation
Technological innovations that have come up as a result of the pandemic must be encouraged and supported to ensure the sector grows. One of such innovations is the Okumkom mobile and web application that enables Ghanaians in urban areas to shop for their food groceries and have them delivered to them at the comfort of their homes. Most of the food products sold through this tech platform are sourced from rural smallholder farmers and agri-business startups in Ghana.
In order to overcome the challenges the industry is currently facing, the aftermath of Covid-19 must be focused on the innovations that are led by young people during this pandemic. Most youths across Ghana and the continent have come up with innovations that mitigate contact and to ensure that businesses carry on. These innovations must be supported. Aside from the Okumkom food technology, there are innovations which seek to improve service delivery within the hospitality sector, especially in hotels and restaurants, which is where people mostly come together. In order to provide the hospitality experience for Ghanaians in their homes during the pandemic, building on my personal experience as a professional chef, we have created an online chefs and cooks hiring platform, Chefs on Wheel Africa. On this platform, people can hire hospitality professionals to cook for them in the comfort of their home. These professionals are vetted and trained to follow safety protocols.
This period is certainly encouraging positive transformation within the industry. What remains to be seen is how a multi-stakeholder effort can be sustained in order to bring about durable solutions.
Copyright: Nipah Dennis / AFP
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