GAFA have an estimated 14% average annual growth rate, compared to 3% for other multinational companies.
This is why the European Commission, pushed by the French government, proposed to set a 3% transitional turnover tax rate on the "GAFA"'s revenues from advertising and sales in European countries. Bruno Le Maire wants the EU to reach an agreement on this matter before the end of the year, as he knows the regulation will need to change in the near future. He indeed proposed to introduce a "sunset clause", whereby this agreement will be replaced by an international one once OECD members agree on a more sustainable alternative. This provision should convince reluctant European countries who fear commercial retaliation, such as Ireland, to be part of the agreement.